01
Performance Marketing
Outcome-focused campaigns built around defined KPIs, conversion events, efficient traffic and continuous optimization.
For advertisers ↗ PERFORMANCE MARKETING • MOBILE • GROWTH
Performance marketing that turns actions into growth.
Folleto Media helps brands acquire users and customers through outcome-focused digital campaigns, with mobile performance marketing at the heart of what we do.
Mobile acquisitionCPA-led campaignsData-driven optimization
FOLLETO / PERFORMANCE●
FM+
Growth loopAcquire → Measure → Optimize
Campaign performanceOptimizing
CPAOutcome focus
Traffic → Action → Scale ↗
CampaignsMobile-first
ModelsCPA / CPI / CPL
↗
PriorityQuality conversions
WorkflowTest • Measure • Scale
01Define the
right outcome
right outcome
02Activate relevant
traffic partners
traffic partners
03Track quality
and conversions
and conversions
04Optimize and
scale what works
scale what works
CORE CAPABILITIESDigital growth,
Digital growth,
built around outcomes.
Performance marketing is our main profession. We combine campaign execution, mobile acquisition, web and software capabilities to help businesses move from digital activity to measurable business results.
02
Mobile Campaigns
CPA, CPI and other performance models for mobile acquisition across relevant markets, audiences and traffic sources.
Explore mobile ↗03
Website Development
Responsive websites and landing experiences designed to support credibility, acquisition and conversion.
Discuss a website ↗04
Software Development
Practical digital products and internal systems that help businesses operate, automate and scale.
Discuss a product ↗FOR ADVERTISERSNeed more than traffic?
Need more than traffic?
Let's focus on the action.
We work with advertisers and brands that care about measurable acquisition—not vanity metrics. Campaigns can be structured around the event that matters to your business, from installs and registrations to leads, sales and other defined conversions.
✓ Campaign setup & management✓ Mobile user acquisition✓ Traffic source optimization✓ Conversion-focused execution✓ Performance reporting✓ Ongoing campaign refinement
Discuss your acquisition goal ↗
Example campaign flow ACTIVE
ReachTraffic sources01
EngageLanding / App02
ConvertDefined action03
OptimizeQuality + KPI04
FOR TRAFFIC PARTNERSGood campaigns need
Good campaigns need
good partners.
We work with publishers, affiliates, media partners and traffic sources that can deliver relevant users at scale. Our goal is to create clear, sustainable partnerships around campaign requirements and performance.
01
Relevant offers
Access campaigns aligned with your audience, traffic type and geography.
02
Clear requirements
Understand KPIs, allowed traffic, targeting and conversion expectations before scaling.
03
Performance feedback
Use campaign data and communication to identify what can be improved and scaled.
Are you a publisher, affiliate or media partner?Become a partner ↗
PERFORMANCE MODELSPay for the outcome
Pay for the outcome
you care about.
Different businesses define success differently. Our campaigns can be structured around the conversion event and commercial objective agreed with the advertiser.
CPACost Per Action
For defined user actions such as registrations, sign-ups or other conversions.
CPICost Per Install
Mobile acquisition focused on driving qualified app installs.
CPLCost Per Lead
Lead-generation campaigns built around qualified enquiries and submissions.
CPSCost Per Sale
Performance campaigns aligned with completed purchases or sales.
OUR APPROACHMeasure what matters.
Measure what matters.
Improve what moves.
We believe performance marketing works best when the feedback loop is clear. Define the KPI, launch with a controlled approach, observe conversion quality, optimize the inputs and scale the combinations that perform.
TRACKKnow what is happening
LEARNUnderstand what drives it
OPTIMIZEImprove campaign efficiency
SCALEExpand proven opportunities
Advertiser
Goal
Goal
Folleto
Media
Manage
Media
Manage
Traffic
Partners
Reach
Partners
Reach
Users
Action
Action
ACTIVATE
OPTIMIZE
DIGITAL MARKETINGFlexible across
Flexible across
campaign objectives.
We can support different performance-led business models and digital categories. Specific campaign availability depends on geography, compliance, offer requirements and traffic quality.
Mobile AppsFintechE-commerceLead GenerationSubscriptionsUtilitiesEducationDigital Services
WHY FOLLETO MEDIAFocused enough to move fast.
Focused enough to move fast.
Technical enough to think deeper.
We keep the team and the operating model close to the campaign. That means fewer layers between the business objective, the data and the next optimization.
01
Performance first
Digital marketing is our core profession. Technology supports the objective rather than becoming the objective.
02
Mobile expertise
Mobile acquisition and CPA campaigns are a central part of our day-to-day campaign work.
03
Clear communication
Campaign requirements, traffic expectations and optimization conversations stay practical and direct.
04
Built to improve
We treat every campaign as a feedback loop: launch, measure, learn, refine and scale.
HOW WE WORKA practical process.
A practical process.
No unnecessary layers.
From the first campaign conversation to optimization, we keep communication direct and the operating model focused on the outcome.
01
Understand
We clarify the offer, target market, funnel, conversion event and KPI.
02
Launch
We activate relevant campaign and traffic opportunities against agreed requirements.
03
Measure
We review volume, conversion behaviour, quality and campaign performance.
04
Optimize
We refine sources, targeting, creatives and campaign parameters based on results.
FM+
Performance
Technology
Growth
ABOUT FOLLETO MEDIA
Marketing expertise, supported by technology.
Folleto Media brings together performance marketing and technology under one team. Digital marketing is at the core of what we do, with mobile campaigns and CPA acquisition forming a major part of our day-to-day work.
Alongside marketing, we build websites and software that help businesses create stronger digital experiences. We believe technology should support the marketing objective—not distract from it.
✓ Outcome-focused✓ Direct communication✓ Technology-enabled✓ Built for scale
FAQ
Questions before
Questions before
we get started?
Here are answers to the things advertisers, traffic partners and development clients commonly want to know.
Still have a question? Talk to us ↗What does Folleto Media specialize in?
Our main profession is digital performance marketing, with a strong focus on mobile campaigns and CPA-based acquisition. We also provide website and software development services.
Do you run mobile CPA campaigns?
Yes. Mobile performance campaigns are a core part of our work. Campaign structure, traffic requirements, geographies and conversion events depend on the specific offer and advertiser objectives.
Do you operate your own DSP or ad exchange?
No. Folleto Media does not position itself as a proprietary DSP or ad-exchange platform. Our value is in campaign execution, traffic partnerships, tracking, optimization and technology-enabled delivery.
Which performance models do you work with?
Depending on the campaign, we can work with models such as CPA, CPI, CPL and CPS. The exact model and conversion event are agreed with the advertiser before launch.
Can traffic partners work with Folleto Media?
Yes. Publishers, affiliates, media buyers and other traffic partners can contact us with their traffic profile, markets and promotion capabilities. Suitable opportunities depend on active campaign requirements.
Which countries or markets do you cover?
Market availability varies by campaign. We evaluate each opportunity based on the advertiser's target geography, compliance requirements, traffic quality and campaign economics.
Can you build a website or software product too?
Yes. Alongside marketing, we provide website and software development. This can include business websites, landing experiences, web applications and custom digital systems.
How do we start a campaign?
Send us the offer, target geography, conversion event, expected volume and any traffic restrictions. We can then discuss campaign requirements and the appropriate next steps.
START A CONVERSATIONLet's build something
Let's build something
measurable.
Tell us what you want to grow, acquire, automate or build. We’ll start with the business objective and work backwards to the right digital solution.
→ Performance campaigns→ Mobile acquisition→ Websites & software